Marketing and public relations program development
Privacy rules and regulations compliance
The primary purpose of this role is to develop, coordinate, direct, and administer the facility's marketing and public relations programs to maintain and increase census
Job Summary
The primary purpose of this role is to develop, coordinate, direct, and administer the facility's marketing and public relations programs to maintain and increase census.
The incumbent must ensure all employees follow established policies governing the release of information while maintaining strict confidentiality of resident care data.
This position requires preparing a departmental operating budget, serving on various committees, and acting as a liaison with families, residents, and community leaders.
Matching Summary
The primary purpose of this role is to develop, coordinate, direct, and administer the facility's marketing and public relations programs to maintain and increase census.
Skills & Requirements
Must-have
Bachelor's Degree or equivalent experience
Marketing and public relations program development
Privacy rules and regulations compliance
Budget preparation and resource allocation
Internal and external communication management
Nice-to-have
Creative support for resident programs
Community service and civic group liaison
Emergency public relations coordination
Positive atmosphere creation
Cross-departmental rapport building
Key Requirements
Bachelor's Degree from accredited college/university
Five years experience in healthcare marketing/PR if no degree