Power Digital Marketing is seeking a Paid Advertising Strategist to manage and optimize client advertising campaigns across various digital platforms. The ideal candidate will possess a strong background in digital marketing, particularly in direct response marketing and a deep understanding of paid media strategies
Job Summary
As the Paid Advertising Strategist, you are responsible for owning the execution, performance, and growth of campaigns within your book of business, tying your efforts to the greater business goals.
Lead execution of optimizations with regards to performance improvements relative to goals, manage all client budgets, and effectively own strategic communication internally for client teams.
Employ AI technologies to enhance and optimize business processes and utilize and leverage Power Digital's Nova ecosystem as it relates to your department.
Matching Summary
Match Score: 85
Power Digital Marketing is seeking a Paid Advertising Strategist to manage and optimize client advertising campaigns across various digital platforms. The ideal candidate will possess a strong background in digital marketing, particularly in direct response marketing and a deep understanding of paid media strategies.
Skills & Requirements
Must-have
Paid social & paid media native platforms
Meta Ads, LinkedIn Ads, Google Ads
Direct Response marketing
eCommerce and lead gen strategies
Full-funnel marketing understanding
Nice-to-have
People-first firm valuing diversity
Proprietary technology (nova)
Growth-obsessed experts
Innovation and results-driven
Key Requirements
2-3 years of digital marketing experience
1-2 years in agency setting
Minimum 2 years of experience with Direct Response marketing
Minimum 2 years of experience with Meta Ads
Minimum 2 years of hands-on experience with Search Engine Marketing