Director, Shopper & Retail Experience, Mexico

Coca-Cola

Mexico City, Mexico
**
Product & retail experience strategy
Visual identity systems leadership
Shopper marketing execution
** Coca-Cola is seeking a Director of Shopper & Retail Experience in Mexico City to lead the strategy and execution of brand experiences across Latin America. The role requires significant expertise in product design, packaging, and retail execution, aiming to enhance shopper conversion and brand strength. **

Job Summary

  • The role leads the regional strategy for translating brand equity into iconic shelf presence and shopper conversion across Latin America.
  • Candidates must possess strong expertise in product experience, design, and retail execution paired with commercial acumen to influence cross-functional partners.
  • The company offers global exposure, access to world-class leaders, and robust learning resources including LinkedIn Learning and leadership development programs.

Matching Summary

Match Score: 75

** Coca-Cola is seeking a Director of Shopper & Retail Experience in Mexico City to lead the strategy and execution of brand experiences across Latin America. The role requires significant expertise in product design, packaging, and retail execution, aiming to enhance shopper conversion and brand strength. **

Skills & Requirements

Must-have

  • Product & Retail Experience Strategy
  • Visual Identity Systems Leadership
  • Shopper Marketing Execution
  • Packaging Design Management
  • Cross-functional Matrix Leadership

Nice-to-have

  • High level of design literacy
  • Creative excellence culture
  • Global best practices exposure
  • Agile growth mindset behaviors

Key Requirements

  • 8-10+ years FMCG/CPG experience
  • Bachelor's degree required; advanced preferred
  • Proven VIS and packaging design leadership
  • Experience leading multi-market scale initiatives

Work Rights

Not specified

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