Campaign Director, Cio Persona

Workday

Pleasanton, CA, USA
Base: $170,600 - $255,800 usd; bonus/equity: eligi...
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10+ years global b2b marketing experience
8-10+ years marketing to cios
Integrated full-funnel campaign design
** Workday is seeking a Campaign Director for the CIO persona to lead global marketing strategies targeting enterprise IT buyers. The ideal candidate will have significant experience in B2B marketing, particularly in the technology sector, and will play a critical role in shaping Workday’s narrative around its AI capabilities. **

Matching Summary

Match Score: 75

** Workday is seeking a Campaign Director for the CIO persona to lead global marketing strategies targeting enterprise IT buyers. The ideal candidate will have significant experience in B2B marketing, particularly in the technology sector, and will play a critical role in shaping Workday’s narrative around its AI capabilities. **

Salary

Base: $170,600 - $255,800 USD; Bonus/Equity: Eligible for Workday Bonus Plan and annual refresh stock grants; Benefits: Comprehensive benefits package including flexible work options

Skills & Requirements

Must-have

  • 10+ years global B2B marketing experience
  • 8-10+ years marketing to CIOs
  • Integrated full-funnel campaign design
  • Cross-functional leadership without authority
  • Enterprise AI and platform knowledge

Nice-to-have

  • Executive presence and influence skills
  • Strategic optimization mindset
  • Collaborative player-coach approach
  • Sun-drenched optimism culture fit

Key Requirements

  • 10+ years leading global B2B marketing campaigns
  • 5+ years in complex matrixed organizations
  • Experience marketing to technical buyers like CIOs
  • Understanding of modern B2B marketing tech stack

Work Rights

Not specified

Tailored Resume

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