Customer Lifecycle Marketing Manager

Arctic Wolf

Base: $112,500 to $175,500 usd annually; bonus/equ...
Fully remote
3-5 years b2b lifecycle marketing experience
Design and execute integrated multi-channel campaigns
Build and refine marketing automation journeys
The role involves designing and executing integrated campaigns to drive product adoption, cross-sell, and upsell opportunities across the customer base

Job Summary

  • The role involves designing and executing integrated campaigns to drive product adoption, cross-sell, and upsell opportunities across the customer base.
  • Candidates will partner closely with Customer Success, Product Marketing, and Content teams to bring targeted lifecycle programs to market.
  • Arctic Wolf offers a comprehensive benefits package including equity for all employees, flexible time off, and robust mental health services.

Matching Summary

The role involves designing and executing integrated campaigns to drive product adoption, cross-sell, and upsell opportunities across the customer base.

Salary

Base: $112,500 to $175,500 USD annually; Bonus/Equity: Variable incentive compensation and new hire equity grants; Benefits: Comprehensive private benefits plan including medical, dental, and 401k match

Skills & Requirements

Must-have

  • 3-5 years B2B lifecycle marketing experience
  • Design and execute integrated multi-channel campaigns
  • Build and refine marketing automation journeys
  • Strong understanding of funnel metrics and segmentation

Nice-to-have

  • Cybersecurity industry experience
  • Creative storytelling combined with data-driven execution
  • Experience mentoring junior teammates
  • Builder's mindset for creating clarity and process

Key Requirements

  • 3-5 years of B2B experience in customer or lifecycle marketing
  • Proven track record of retaining and growing a customer base
  • Background checks required for this position

Work Rights

Not specified

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