Fixed + variable compensation based on profile; no...
Hybrid (2 days on-site, 3 days remote)
7-10 years marketing analytics experience
Advanced sql and bigquery proficiency
Multi-touch attribution modeling expertise
Doctolib GmbH is seeking a Lead Marketing Data Analyst to enhance their B2B Performance Marketing team in Levallois-Perret, France. The successful candidate will transform complex cross-channel data into actionable insights, focusing on acquisition performance, customer lifetime value, and lead scoring
Job Summary
You will serve as the analytical reference for acquisition performance, attribution, and customer value within the B2B Performance Marketing team.
The role involves leading multi-touch attribution models, building unified conversion views, and driving incremental impact measurements across SEO, paid acquisition, and CRM channels.
Doctolib offers a comprehensive benefits package including 100% health insurance coverage, 25 days of paid leave, and a dedicated mental health coaching program.
Matching Summary
Match Score: 85
Doctolib GmbH is seeking a Lead Marketing Data Analyst to enhance their B2B Performance Marketing team in Levallois-Perret, France. The successful candidate will transform complex cross-channel data into actionable insights, focusing on acquisition performance, customer lifetime value, and lead scoring.
Salary
Fixed and variable compensation based on profile; Not specified base amount; Not specified bonus structure
Skills & Requirements
Must-have
7-10 years marketing analytics experience
Advanced SQL and BigQuery proficiency
Multi-touch attribution modeling expertise
LTV and cohort analysis in SaaS context
Marketing Mix Modeling and incrementality tests
Nice-to-have
Python or R for statistical modeling
Product-led growth knowledge
Previous management or mentoring experience
German language skills
AI-first environment familiarity
Key Requirements
7 to 10 years of experience in marketing analytics