Senior Manager, Integrated Marketing Planning (newcomer Segment)

TD Bank

Toronto, Ontario, Canada
$115,600 - $163,200 cad py
Lead marketing strategy
Drive awareness and acquisition
Represent segment across marketing
This role is critical in leading the marketing strategy to drive awareness, consideration, acquisition, engagement and retention with the vital Newcomer segment

Job Summary

  • This role is critical in leading the marketing strategy to drive awareness, consideration, acquisition, engagement and retention with the vital Newcomer segment.
  • Provide thought leadership, strategic advice to executives within the business, be the voice of the customer and a trusted advisor to business partners for all marketing and customer activities.
  • Develop a team of marketers in all aspects of the marketing competencies and act as resource and mentor to others.

Matching Summary

This role is critical in leading the marketing strategy to drive awareness, consideration, acquisition, engagement and retention with the vital Newcomer segment.

Salary

$115,600 - $163,200 CAD

Skills & Requirements

Must-have

  • lead marketing strategy
  • drive awareness and acquisition
  • represent segment across marketing
  • customer insight and trends
  • build and protect brand
  • influence business strategy
  • integrated marketing campaigns

Nice-to-have

  • thought leadership
  • strategic advice to executives
  • build and maintain relationships
  • leverage operating model
  • maximize efficiency and scale
  • culture of risk management

Key Requirements

  • 10+ years relevant experience
  • Undergraduate degree or equivalent

Work Rights

Not specified

Tailored Resume

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