Senior Marketing Manager, Home Buying - 12 Month Secondment

CommBank

Home loan acquisition strategy
Integrated marketing channel management
Paid media and performance marketing
The role requires owning and delivering end-to-end home loan acquisition and go-to-market activity with a strong focus on creative and media performance

Job Summary

  • The role requires owning and delivering end-to-end home loan acquisition and go-to-market activity with a strong focus on creative and media performance.
  • Candidates must possess the ability to clearly articulate cost per lead, cost per acquisition, and conversions to quality new accounts.
  • This is a high-priority portfolio role offering collaboration with Group Brand and Media teams to deliver integrated, brand-led acquisition activity.

Matching Summary

The role requires owning and delivering end-to-end home loan acquisition and go-to-market activity with a strong focus on creative and media performance.

Skills & Requirements

Must-have

  • Home loan acquisition strategy
  • Integrated marketing channel management
  • Paid media and performance marketing
  • Creative and media optimisation skills
  • Regulatory compliance in financial services

Nice-to-have

  • Test and learn mindset
  • Strong stakeholder relationship building
  • Data-driven decision making
  • Customer-centric marketing approach
  • Digital innovation experience

Key Requirements

  • Highly experienced marketer
  • Financial services background
  • Sound understanding of retail product drivers

Work Rights

Not specified

Tailored Resume

Cover Letter