Proven experience in trade marketing within fmcg/cpg
Strong exposure to channel execution and customer engagement
Ability to manage commercial calendars and trade investments
Haleon is seeking a Senior Trade Marketing Manager for its OTC Wellness portfolio, focusing on the Panadol brand in Malaysia. The role involves developing and executing trade strategies, managing commercial calendars, and collaborating across functions to drive category growth and ROI
Job Summary
This role is critical for driving commercial success for Haleon's OTC portfolio with a key focus on Panadol across Malaysia.
The Senior Trade Marketing Manager will lead the development of a 3-year trade marketing strategy with innovation as a key growth driver.
Haleon offers an agile working culture that embraces diversity and encourages flexible opportunities for all employees.
Matching Summary
Match Score: 85
Haleon is seeking a Senior Trade Marketing Manager for its OTC Wellness portfolio, focusing on the Panadol brand in Malaysia. The role involves developing and executing trade strategies, managing commercial calendars, and collaborating across functions to drive category growth and ROI.
Skills & Requirements
Must-have
Proven experience in Trade Marketing within FMCG/CPG
Strong exposure to channel execution and customer engagement
Ability to manage commercial calendars and trade investments
Solid analytical capability with data-driven insights
Experience working in cross-functional matrix environments
Nice-to-have
Experience in OTC, healthcare, or pharmacy channels
Strong communication and stakeholder management skills
Highly organised with ability to manage multiple priorities
Commercially driven mindset with proactive approach
Agile and resilient under pressure
Key Requirements
Proven experience in Trade Marketing and/or Sales within FMCG/CPG
Strong understanding of category management and shopper behaviour
Experience managing trade investments with clear ROI accountability