This role is responsible for driving the full go-to-market strategy and commercial performance of the Home & Hardware vertical across the USA
Job Summary
This role is responsible for driving the full go-to-market strategy and commercial performance of the Home & Hardware vertical across the USA.
The leader will set direction, align cross-functional GTM teams, and ensure YETI delivers the right products in the right channels with compelling stories.
YETI offers a mission-driven culture where employees create exceptional work to help customers make the most of their outdoor adventures.
Matching Summary
This role is responsible for driving the full go-to-market strategy and commercial performance of the Home & Hardware vertical across the USA.
Skills & Requirements
Must-have
15+ years premium consumer brand experience
8+ years leading cross-functional teams
Wholesale channel strategy expertise
Financial growth plan ownership
Consumer insight translation to product
Nice-to-have
Strong communicator influencing across functions
Experience with seasonal GTM planning
Deep knowledge of in-home rituals
Ability to work in annual quarterly rhythms
Key Requirements
15+ years experience in premium consumer brands
8+ years leading cross-functional or multi-disciplinary teams
Proven ability to translate consumer insight into profitable growth
Strong experience shaping channel strategy with retail partners