Assistant Director Of Digital Communications & Marketing Automation

University of Arkansas

Fayetteville, AR, US
Base: $70,000 - $80,000; bonus/equity: not specifi...
Salesforce marketing cloud experience
Email campaign deployment
Audience segmentation and data extensions
The role serves as the operational lead for email marketing, donor journeys, and digital communications systems within the University of Arkansas System Advancement team

Job Summary

  • The role serves as the operational lead for email marketing, donor journeys, and digital communications systems within the University of Arkansas System Advancement team.
  • Responsibilities include building automated workflows in Salesforce Marketing Cloud, managing audience segmentation, and ensuring strict compliance with email deliverability standards.
  • The position offers a competitive salary range of $70,000 to $80,000 along with comprehensive benefits including health insurance, tuition waivers, and retirement contributions.

Matching Summary

The role serves as the operational lead for email marketing, donor journeys, and digital communications systems within the University of Arkansas System Advancement team.

Salary

Base: $70,000 - $80,000; Bonus/Equity: Not specified; Benefits: Health, dental, life, disability insurance, tuition waivers, retirement contributions

Skills & Requirements

Must-have

  • Salesforce Marketing Cloud experience
  • Email campaign deployment
  • Audience segmentation and data extensions
  • Journey Builder workflow design
  • Email deliverability and compliance standards

Nice-to-have

  • Higher education advancement background
  • Workflow management tool proficiency
  • User training and enablement skills
  • A/B testing and dynamic content expertise
  • Collaborative cross-functional teamwork

Key Requirements

  • Bachelor's degree in marketing, communications, or related field
  • 1 year of professional experience with Salesforce Marketing Cloud
  • Proof of legal authority to work in the United States

Work Rights

Must have proof of legal authority to work in the United States

Tailored Resume

Cover Letter