Obu New Assets Director - Gu/gyn, Gi/hbc, Hema

Workatwamz

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Asset strategy & positioning
Insight generation
Go-to-market & launch excellence
** The Obu New Assets Director position at Workatwamz focuses on developing brand strategies for new assets in the GU/Gyn, GI/HBC, and Hema sectors. The role emphasizes insight generation, go-to-market planning, cross-functional leadership, and compliance, while also prioritizing team development and diversity in the workplace. **

Job Summary

  • Define the long-term brand strategy for new assets of GU/Gyn, GI/HBC, Hema, including target patient segments, value proposition, competitive differentiation, and portfolio fit.
  • Build integrated global launch plans (milestones, channels, content, resourcing), establish launch KPIs, and oversee execution readiness in partnership with regions.
  • Lead and develop a small team of asset marketers and matrix partners; foster a culture of collaboration, curiosity, and high performance.

Matching Summary

Match Score: 75

** The Obu New Assets Director position at Workatwamz focuses on developing brand strategies for new assets in the GU/Gyn, GI/HBC, and Hema sectors. The role emphasizes insight generation, go-to-market planning, cross-functional leadership, and compliance, while also prioritizing team development and diversity in the workplace. **

Skills & Requirements

Must-have

  • Asset Strategy & Positioning
  • Insight Generation
  • Go-to-Market & Launch Excellence
  • Cross-Functional Leadership
  • Competitive & Scenario Planning
  • Governance & Compliance
  • Budget & Vendor Management

Nice-to-have

  • People Leadership
  • Collaboration and curiosity
  • High performance culture

Key Requirements

  • Asset marketers and matrix partners
  • Regulatory, legal, ethics, and promotional code requirements

Work Rights

Not specified

Tailored Resume

Cover Letter