Director, Product Marketing Pmlg (marketing Team)

Semrush

Base: $224,848 - $341,769 usd; bonus: $56,212 - $8...
Hybrid
8+ years leadership in product marketing
Product-led growth (plg) strategy experience
Pricing and packaging strategy development
This role is pivotal for positioning, pricing, and packaging Semrush's offerings to convert and upsell users while leading a team of Product Marketing Managers

Job Summary

  • This role is pivotal for positioning, pricing, and packaging Semrush's offerings to convert and upsell users while leading a team of Product Marketing Managers.
  • The successful candidate will align Go-to-Market strategies across 10+ customer acquisition channels and collaborate with data science and finance to optimize performance KPIs.
  • Semrush offers unlimited PTO, health insurance, travel insurance, and a culture that encourages experimentation and rapid learning from failures.

Matching Summary

This role is pivotal for positioning, pricing, and packaging Semrush's offerings to convert and upsell users while leading a team of Product Marketing Managers.

Salary

Base: $224,848 - $341,769 USD; Bonus: $56,212 - $85,442 USD based on target; Equity: Eligible for additional equity compensation

Skills & Requirements

Must-have

  • 8+ years leadership in product marketing
  • Product-Led Growth (PLG) strategy experience
  • Pricing and packaging strategy development
  • Cross-functional collaboration with sales and product
  • Data-driven decision making and analytics

Nice-to-have

  • Passion for AI SEO and Agentic Search Optimization
  • Experience mentoring diverse high-performing teams
  • Background in B2B and B2C SaaS models
  • Familiarity with automation and AI technologies
  • Strong storytelling and executive presentation skills

Key Requirements

  • Bachelor's degree in Business, Marketing, or related field
  • MBA or advanced degree preferred
  • Proven success setting strategy for Product and Marketing-led growth at scale
  • Deep understanding of SaaS business models

Work Rights

Not specified

Tailored Resume

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