This role focuses on establishing Carta Law as the category leader by driving awareness, pipeline, and revenue growth among enterprise PE and VC firms
Job Summary
This role focuses on establishing Carta Law as the category leader by driving awareness, pipeline, and revenue growth among enterprise PE and VC firms.
The successful candidate will develop robust multichannel demand gen plans and collaborate with sales, product, and customer teams to optimize targeting and messaging.
You will partner with events and lifecycle marketing teams to convert prospect interest into meaningful sales opportunities through geo-targeted campaigns.
Matching Summary
This role focuses on establishing Carta Law as the category leader by driving awareness, pipeline, and revenue growth among enterprise PE and VC firms.
Skills & Requirements
Must-have
Demand generation strategy development
Multichannel campaign management
ABM and pipeline acceleration
Cross-functional stakeholder collaboration
B2B SaaS or fintech experience
Nice-to-have
Experience marketing to General Counsels
AI-native legal services knowledge
Event marketing and field activation
Strong relationship management skills
Data-driven optimization expertise
Key Requirements
6+ years in GTM or demand generation roles
BA degree required
Experience marketing to institutional investors or GCs desirable