This role is accountable for accelerating customer acquisition, deepening engagement, and monetizing growth levers at scale
Job Summary
This role is accountable for accelerating customer acquisition, deepening engagement, and monetizing growth levers at scale.
The successful candidate will lead the Growth Engine across strategy, operations, and activation while partnering closely with Distribution and Brand teams.
Manulife offers a flexible environment that supports well-being, inclusion, and career growth within a global team.
Matching Summary
This role is accountable for accelerating customer acquisition, deepening engagement, and monetizing growth levers at scale.
Skills & Requirements
Must-have
10+ years campaign management experience
Deep expertise in growth marketing and lifecycle
Hands-on knowledge of CDP and martech ecosystems
Strong analytical skills for data-driven decisions
Proven leadership managing cross-functional teams
Nice-to-have
Experience in financial services or insurance industry
Ability to influence across strategy and technology teams
Background in transforming bespoke campaigns to modular programs
Familiarity with AI and advanced data capabilities
Key Requirements
At least 10 years of end-to-end campaign management experience
Deep expertise in growth marketing and lifecycle strategies
Strong grounding in customer data segmentation and attribution
Proven leadership skills managing a team
Advanced analytical skills to turn data into performance actions