Set the strategic direction for GSK’s HCP and channel marketing initiatives, owning and designing brand marketing strategy for physicians, health systems, retail, and other key customer marketing activities
Job Summary
Set the strategic direction for GSK’s HCP and channel marketing initiatives, owning and designing brand marketing strategy for physicians, health systems, retail, and other key customer marketing activities.
Responsible for coordinating with HCP and other channel engagement teams, combining insights from customer perspectives and brand needs to refine marketing strategies, and collaborating with analytics, access, and field teams.
Drive innovation in brand HCP strategy approaches to stay competitive and adapt to market changes, fostering an environment of innovation, inclusion, challenge, trust, and development within the teams.
Matching Summary
Set the strategic direction for GSK’s HCP and channel marketing initiatives, owning and designing brand marketing strategy for physicians, health systems, retail, and other key customer marketing activities.