Not specified; not specified; competitive medical,...
Hybrid (teams in the office around four days a week)
3-5 years digital media planning experience
Google display & video 360 proficiency
Google ads and campaign manager expertise
WPP Media Asia Pacific is seeking an Associate Media Planning Director to join their agile Media Futures Group AI Squad in Singapore. The role focuses on integrating AI into media strategies, requiring expertise in digital media planning and a willingness to embrace AI tools for enhancing campaign effectiveness
Job Summary
The role involves developing comprehensive media architectures and deploying campaigns using the WPP Open Media Studio platform to deliver AI-enabled marketing improvements.
Candidates must possess strong technical proficiency in the Google Marketing Platform ecosystem, including Display & Video 360 and Google Ads, with a focus on zero-defect trafficking.
The position offers an opportunity to work within an agile AI Squad dedicated to charting the course for AI transformation across APAC while receiving hands-on training in enterprise-grade AI systems.
Matching Summary
Match Score: 85
WPP Media Asia Pacific is seeking an Associate Media Planning Director to join their agile Media Futures Group AI Squad in Singapore. The role focuses on integrating AI into media strategies, requiring expertise in digital media planning and a willingness to embrace AI tools for enhancing campaign effectiveness.
Salary
Not specified; Not specified; Competitive medical, vision, dental insurance, paid time off, partner discounts, mental health awareness days
Skills & Requirements
Must-have
3-5 years digital media planning experience
Google Display & Video 360 proficiency
Google Ads and Campaign Manager expertise
Programmatic and social channel execution
Tracking pixels and Google Tag Manager knowledge
WPP Open Media Studio platform usage
Nice-to-have
Generative AI tool adoption comfort
High-volume multi-country budget management
Agile innovation team collaboration
Data integrity and anomaly diagnosis skills
Strategic guidepost development for organization
Key Requirements
3 to 5 years of dedicated digital media planning experience
Active certifications within Google Marketing Platform ecosystem