The role involves understanding business requirements and suggesting appropriate marketing measurement solutions such as Media Mix Modelling and Multi-Touch Attribution
Job Summary
The role involves understanding business requirements and suggesting appropriate marketing measurement solutions such as Media Mix Modelling and Multi-Touch Attribution.
Responsibilities include conducting panel data analysis using various mixed effects models and performing econometric modelling with evaluation and interpretation.
The position requires experience with marketing data, data QA, manipulation tasks, and familiarity with marketing channels, performance metrics, and conversion funnels.
Matching Summary
The role involves understanding business requirements and suggesting appropriate marketing measurement solutions such as Media Mix Modelling and Multi-Touch Attribution.
Skills & Requirements
Must-have
R or Python for data manipulation
SQL for data handling
Marketing data analysis
Statistical tests
Data visualization tools
Storytelling and insights generation
Nice-to-have
Understanding marketing objectives
Familiarity with marketing channels
Knowledge of Bayes’ theorem
Experience with ad-stock effect
Key Requirements
Bachelor's degree in Statistics, Mathematics, Computer Science, Engineering, or related field