Supervise Trade Marketing execution in Traditional and TAT channels, leading promotional campaigns, POP material management, and tactical activations to boost product visibility and rotation
Job Summary
Supervise Trade Marketing execution in Traditional and TAT channels, leading promotional campaigns, POP material management, and tactical activations to boost product visibility and rotation.
Coordinate display spaces, on-packs, reinforcements, and market-responsive actions, alongside inventory supervision, incentive implementation, and key indicator tracking like sell-in/sell-out.
Provide continuous training to the sales force, focusing on commercial objective achievement and analyzing regional portfolios to optimize assortment, shelf presence, and growth opportunities.
Matching Summary
Supervise Trade Marketing execution in Traditional and TAT channels, leading promotional campaigns, POP material management, and tactical activations to boost product visibility and rotation.