Brand & Media Metrics

Santander UK

Madrid, Spain
Brand lift, notoriety, consideration, preference, equity
Atl, digital, performance, always-on measurement
Kpis, taxonomies, attribution models
As a Brand & Media Metrics Manager, your mission will be to ensure rigorous, homogeneous, and actionable measurement of the bank's brand and media activity, facilitating a 360º understanding of performance and contributing to the optimization of advertising investment

Job Summary

  • As a Brand & Media Metrics Manager, your mission will be to ensure rigorous, homogeneous, and actionable measurement of the bank's brand and media activity, facilitating a 360º understanding of performance and contributing to the optimization of advertising investment.
  • You will be responsible for designing and maintaining the brand and media measurement framework, supervising the measurement of ATL, digital, performance, and always-on campaigns, and leading the implementation of advanced performance evaluation models.
  • Santander offers a fair and competitive reward package, hybrid working models, flexible hours, extensive learning opportunities through Santander Open Academy, competitive rewards, financial benefits, and a global wellness program.

Matching Summary

As a Brand & Media Metrics Manager, your mission will be to ensure rigorous, homogeneous, and actionable measurement of the bank's brand and media activity, facilitating a 360º understanding of performance and contributing to the optimization of advertising investment.

Skills & Requirements

Must-have

  • Brand Lift, notoriety, consideration, preference, equity
  • ATL, digital, performance, always-on measurement
  • KPIs, taxonomies, attribution models
  • MMM, MTA, incrementality testing
  • Kantar, GfK, comScore, social listening data
  • Executive reports and dashboards
  • High-level English proficiency

Nice-to-have

  • Critical thinking and methodological approach
  • Business and client orientation
  • Advanced analytical rigor
  • Executive communication skills
  • Experience in banking or regulated sector
  • Structured competitive benchmarking

Key Requirements

  • 5-7 years of experience in Media Analytics / Brand Measurement / Marketing effectiveness
  • Direct experience with MMM
  • Management of ATL + Digital measurement
  • Degree in mathematics, statistics, economics, or ADE
  • High-level English

Work Rights

Not specified

Tailored Resume

Cover Letter