This role serves as the primary quantitative specialist within the dedicated analytics team supporting the UK Government account at WPP Media
Job Summary
This role serves as the primary quantitative specialist within the dedicated analytics team supporting the UK Government account at WPP Media.
The incumbent will own and evolve the Government Benchmarking Database to underpin campaign measurement and planning across the account.
Candidates must demonstrate deep technical capability in statistical modeling combined with strong communication skills to present complex outputs clearly.
Matching Summary
This role serves as the primary quantitative specialist within the dedicated analytics team supporting the UK Government account at WPP Media.
Skills & Requirements
Must-have
Python or R programming capability
Statistical and machine learning modeling
Relational database and SQL management
Government benchmarking database ownership
Causal inference and response curve modeling
Nice-to-have
Cloud platform experience AWS Azure GCP
Data governance and GDPR compliance knowledge
Version control Git workflows
Digital attribution modeling expertise
Mentoring junior analysts and data scientists
Key Requirements
Proven experience in data science or statistical modelling
Strong hands-on programming in Python and/or R
Experience working with relational databases and SQL
Ability to visualize model outputs and datasets clearly
Background in agency, consultancy, or public sector environment