Brand Manager Creative Strategy & Content

Vinarchy

Sydney, NSW, Australia
On-site
Creative strategy and content agenda
Brand strategy into distinctive content
End-to-end development of campaign assets
The Brand Manager, Marketing Specialism (Creative Strategy & Content) plays a key role in enabling One Vinarchy by supporting the delivery of the creative and content agenda for a defined set of Vinarchy wine brands

Job Summary

  • The Brand Manager, Marketing Specialism (Creative Strategy & Content) plays a key role in enabling One Vinarchy by supporting the delivery of the creative and content agenda for a defined set of Vinarchy wine brands.
  • This role translates brand strategy into distinctive, channel‑ready content and ensures consistent, high‑quality execution across social, digital, trade and owned channels.
  • Vinarchy offers a competitive rewards package including an annual wine allowance, paid parental leave, and access to an extensive online learning library.

Matching Summary

The Brand Manager, Marketing Specialism (Creative Strategy & Content) plays a key role in enabling One Vinarchy by supporting the delivery of the creative and content agenda for a defined set of Vinarchy wine brands.

Skills & Requirements

Must-have

  • creative strategy and content agenda
  • brand strategy into distinctive content
  • end-to-end development of campaign assets
  • platform-native content creation
  • organic social channel management
  • alcohol marketing codes compliance

Nice-to-have

  • innovative, ambitious and imaginative
  • purpose-driven teams
  • collaborate efficiently
  • human and financial resources sustainably
  • strong collaboration and communication skills

Key Requirements

  • 5–8+ years’ experience
  • Bachelor’s degree in Marketing, Communications, Design/Visual Communications or related field (or equivalent experience)
  • Proven experience delivering integrated creative
  • Hands-on capability creating, editing and publishing social content
  • Strong understanding of social platforms
  • Strong project, production and workflow management skills
  • Commercial acumen with experience managing A&P budgets

Work Rights

Requires proof of legal work rights

Tailored Resume

Cover Letter