Talent Network: Marketing Specialist (part-time/hourly)

Toptal

Central America, Canada
On-site
Salesforce marketing cloud expertise
Email marketing automation
Content creation for seo
Support and execute key marketing initiatives across email, content, SEO, and social media, with a primary focus on email marketing, automation, optimization, and analysis

Job Summary

  • Support and execute key marketing initiatives across email, content, SEO, and social media, with a primary focus on email marketing, automation, optimization, and analysis.
  • Build, manage, and optimize automated journeys, campaigns, and audience segmentation in Salesforce Marketing Cloud, and create high-quality written content for blogs, SEO, and social channels.
  • Monitor and analyze campaign performance, applying best practices across deliverability, compliance, personalization, and lifecycle marketing to translate insights into actionable recommendations.

Matching Summary

Support and execute key marketing initiatives across email, content, SEO, and social media, with a primary focus on email marketing, automation, optimization, and analysis.

Skills & Requirements

Must-have

  • Salesforce Marketing Cloud expertise
  • Email marketing automation
  • Content creation for SEO
  • Social media content development
  • Marketing campaign analysis

Nice-to-have

  • Collaborative mindset
  • Independent contributor
  • Fast-paced environment adaptability
  • B2B marketing experience

Key Requirements

  • 5+ years of marketing experience
  • Expert knowledge of Salesforce Marketing Cloud
  • Strong content writing skills
  • Understanding of SEO best practices
  • Experience with audience segmentation and optimization
  • Familiarity with SQL or AMPscript
  • Bachelor’s degree required

Work Rights

Not specified

Tailored Resume

Cover Letter