Manage client media planning needs across all channels, maintaining strong relationships with clients and understanding their business goals
Job Summary
Manage client media planning needs across all channels, maintaining strong relationships with clients and understanding their business goals.
Develop comprehensive advertising strategies and media plans across all relevant channels, devising a channel mix that satisfies market and channel level objectives.
Regularly analyse data to uncover insights, adjust strategies, and implement changes that enhance campaign performance.
Matching Summary
Manage client media planning needs across all channels, maintaining strong relationships with clients and understanding their business goals.
Skills & Requirements
Must-have
Data-driven media planning
Cross-channel advertising strategies
Campaign budget management
Performance monitoring and optimization
Client relationship management
Nice-to-have
Embrace WPP core values
Proactive communication
Continuous performance analysis
Whole-person wellbeing focus
Key Requirements
4-6 years of experience in media planning/digital marketing
Strong grasp of digital media
Ability to forecast outcomes of DR campaigns
Proficient in Excel and spreadsheet skills
Strong understanding of search, social and programmatic