The Mid-Weight Influencer Strategist translates brand objectives into effective influencer strategies that drive cultural relevance, engagement, and measurable impact
Job Summary
The Mid-Weight Influencer Strategist translates brand objectives into effective influencer strategies that drive cultural relevance, engagement, and measurable impact.
Key responsibilities include strategic development, creator and culture intelligence, campaign planning, measurement, and collaboration across teams.
Success is defined by platform-native, culturally relevant influencer strategies that drive measurable business outcomes and strong client relationships.
Matching Summary
The Mid-Weight Influencer Strategist translates brand objectives into effective influencer strategies that drive cultural relevance, engagement, and measurable impact.
Skills & Requirements
Must-have
Influencer marketing strategy
Creator intelligence and mapping
Full-funnel influencer approaches
Performance analysis and optimization
South African creator landscape
Nice-to-have
Cultural relevance and impact
Integrated social and marketing ecosystems
Platform-first opportunities
Data-driven insights and reporting
Client presentation and sell-in
Key Requirements
3-5 years in influencer marketing, social strategy, or digital strategy
Proven experience working with creators across platforms
Experience using social listening and analytics tools