Summer Intern – Marketing Customer Intelligence — Abm Persona Data Model (project-based)

S&P Global

United Kingdom
Base: not specified; bonus/equity: not specified; ...
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Abm persona data model blueprint
Persona definition and governance pack
Signal-to-persona mapping
** S&P Global is seeking a Summer Intern for a 10-week project in Marketing Customer Intelligence, focusing on developing a persona data model to enhance their Account-Based Marketing (ABM) efforts. The ideal candidate should possess a strong marketing operations mindset, familiarity with data design, and effective communication skills. **

Job Summary

  • The internship is built around a defined project with clear milestones and a final deliverable, contributing to an ABM Persona Data Model Blueprint, Persona Definition & Governance Pack, and Signal-to-Persona Mapping.
  • You will align with ABM stakeholders, define persona types, inventory data sources, design how personas are represented, and map CDP attributes to persona rules.
  • The Summer Internship Program provides on-the-job experience focusing on high impact work, networking, business insights, and tailored learning opportunities.

Matching Summary

Match Score: 75

** S&P Global is seeking a Summer Intern for a 10-week project in Marketing Customer Intelligence, focusing on developing a persona data model to enhance their Account-Based Marketing (ABM) efforts. The ideal candidate should possess a strong marketing operations mindset, familiarity with data design, and effective communication skills. **

Salary

Base: Not specified; Bonus/Equity: Not specified; Benefits: Not specified

Skills & Requirements

Must-have

  • ABM persona data model blueprint
  • Persona definition and governance pack
  • Signal-to-persona mapping
  • Marketing operations analytics mindset
  • Segmentation concepts familiarity
  • Data design fundamentals comfort

Nice-to-have

  • Detail-oriented and systematic approach
  • Collaborative with marketers and technical partners
  • Proactive in surfacing data limitations
  • SQL fundamentals and/or Excel proficiency
  • Exposure to CDP/CRM/ABM concepts

Key Requirements

  • Must have indefinite right to work in the United Kingdom

Work Rights

Must have indefinite right to work in the United Kingdom

Tailored Resume

Cover Letter