WPP Media is an AI-driven media operating unit that brings together media, data, and partnerships to deliver creative personalization at scale
Job Summary
WPP Media is an AI-driven media operating unit that brings together media, data, and partnerships to deliver creative personalization at scale.
The role requires operationalizing audience-first planning using advanced tools like TGI, GWI, and Comscore to create actionable targeting strategies.
Employees benefit from competitive medical plans, group retirement options, significant paid time off, and access to global networks for professional growth.
Matching Summary
WPP Media is an AI-driven media operating unit that brings together media, data, and partnerships to deliver creative personalization at scale.
Skills & Requirements
Must-have
7-9 years experience in media strategy
Proficiency with TGI, GWI, YouGov tools
Audience-first planning and analysis skills
Strong analytical and project management abilities
Nice-to-have
Experience in consumer tech or FMCG brands
Youth-driven brand marketing background
Ability to present strategic narratives to leadership
Key Requirements
7-9 years of experience in media strategy
Deep understanding of traditional and new-age media platforms
Proven ability to dissect complex market data for brand strategy