Customer Strategy & Segmentation Manager, Customer Strategy & Lifetime Value (quản Lý Chiến Lược & Phân Khúc Khách Hàng)

Prudential Assurance UK

Thành phố Hồ Chí Minh, Vietnam
On-site
Customer-centric decision-making
Customer value propositions
Segmentation frameworks
Prudential Assurance UK is seeking a Customer Strategy & Segmentation Manager in Ho Chi Minh City, Vietnam. The role focuses on developing customer strategies and segmentation frameworks to enhance engagement and maximize customer value while promoting a culture of diversity and inclusion

Job Summary

  • The Customer Strategy & Segmentation Manager is responsible for developing, implementing, and optimizing customer strategies and segmentation frameworks that drive customer-centric decision-making, improve engagement, and maximize customer value.
  • Build, maintain, and evolve segmentation frameworks (behavioral, needs-based, attitudinal, and value-based) and manage customer persona development.
  • Develop KPIs and dashboards to track segment performance and prepare management reports, presentations, and insights packs for senior leadership.

Matching Summary

Match Score: 85

Prudential Assurance UK is seeking a Customer Strategy & Segmentation Manager in Ho Chi Minh City, Vietnam. The role focuses on developing customer strategies and segmentation frameworks to enhance engagement and maximize customer value while promoting a culture of diversity and inclusion.

Skills & Requirements

Must-have

  • customer-centric decision-making
  • customer value propositions
  • segmentation frameworks
  • customer data analysis
  • cross-functional collaboration
  • performance measurement KPIs

Nice-to-have

  • customer-driven analysis
  • emerging customer trends
  • personalized experiences
  • senior leadership reporting

Key Requirements

  • 5–8 years in customer strategy, segmentation, analytics, CRM, or related roles
  • Experience in financial services, insurance, telecommunications, or another customer-centric industry preferred
  • Bachelor’s degree in Business, Marketing, Analytics, Economics, or a related field

Work Rights

Not specified

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