Senior Manager, Frontline Marketing - Ccar

Coca-Cola HBC AG

Almaty, Kazakhstan
Drive brand strategies and activation plans
Manage dme budget and due diligence
Provide local market insights
The Frontline Portfolio Senior Manager is primary responsible for driving vertical integration of projects through transformation of brand strategies/campaigns to actionable and measurable activation plans on both consumer and shopper fronts

Job Summary

  • The Frontline Portfolio Senior Manager is primary responsible for driving vertical integration of projects through transformation of brand strategies/campaigns to actionable and measurable activation plans on both consumer and shopper fronts.
  • Assume project leader role on the projects that s/he is leading facilitating collective genius and collaboration among Category Teams, IMX Team, C&Cl, Franchise Leadership, Finance, Technical, PAC, Legal and relevant bottling partner’s team.
  • We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves.

Matching Summary

The Frontline Portfolio Senior Manager is primary responsible for driving vertical integration of projects through transformation of brand strategies/campaigns to actionable and measurable activation plans on both consumer and shopper fronts.

Skills & Requirements

Must-have

  • Drive brand strategies and activation plans
  • Manage DME budget and due diligence
  • Provide local market insights
  • Oversee national/regional promotions
  • Collaborate with cross-functional teams

Nice-to-have

  • Holistic understanding-based brand analytics
  • Agile development of market-level IMC campaigns
  • Growth mindset and continuous learning

Key Requirements

  • Relevant degree in Marketing
  • Marketing activation and leadership experience
  • Business, commercial and financial acumen
  • Experience with Coca-Cola external partners
  • Experience in cross-functional and cross-geographical teams

Work Rights

Not specified

Tailored Resume

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