Ensure planning and implementation of Digital Marketing Projects for the Unit, according to established timelines
Job Summary
Ensure planning and implementation of Digital Marketing Projects for the Unit, according to established timelines.
Monitor performance through analytics (Google Analytics) of promotional and non-promotional campaigns to activate decisions such as changes in advertising or segmented targets.
Support the execution of non-promotional strategy and digital projects for each therapeutic area, including content generation.
Matching Summary
Ensure planning and implementation of Digital Marketing Projects for the Unit, according to established timelines.
Skills & Requirements
Must-have
Google Analytics campaign performance
Multichannel and Marketing strategy
Digital asset reporting
Digital environment understanding
Audience segmentation
Full funnel strategy tracking
Nice-to-have
Agile project management
Healthcare and pharmaceutical environment
Key Requirements
University degree in administration, marketing, engineering or similar
At least 3 years of experience in digital marketing