Senior Manager, Campaign Measurement

Bmousbenefits

33 Dundas Street West, Toronto, Canada
$86,000.00 - $160,000.00; not specified; health in...
Hybrid
Campaign measurement frameworks
Customer campaign analytics
Data analytics and reporting
Define how customer campaigns are measured, govern the frameworks that guide post‑campaign analytics, and lead a team responsible for delivering insights that improve customer contact strategies and business performance

Job Summary

  • Define how customer campaigns are measured, govern the frameworks that guide post‑campaign analytics, and lead a team responsible for delivering insights that improve customer contact strategies and business performance.
  • Develop and maintain the enterprise measurement strategy for targeted customer communications across channels and build and evolve a measurement roadmap that advances automation and the communication of campaign results using AI and modern analytical tools.
  • Lead, coach, and develop a team of senior analysts and measurement specialists, setting clear priorities, managing performance, and supporting talent development and mobility.

Matching Summary

Define how customer campaigns are measured, govern the frameworks that guide post‑campaign analytics, and lead a team responsible for delivering insights that improve customer contact strategies and business performance.

Salary

$86,000.00 - $160,000.00; Not specified; Health insurance, tuition reimbursement, accident and life insurance, and retirement savings plans

Skills & Requirements

Must-have

  • Campaign measurement frameworks
  • Customer campaign analytics
  • Data analytics and reporting
  • Advanced statistical techniques
  • AI-enabled automation

Nice-to-have

  • Executive storytelling
  • Fact-first culture
  • Innovation and experimentation
  • Customer experience improvement

Key Requirements

  • 5+ years in analytics, business intelligence, data science, or financial analysis
  • Experience analyzing customer communications, marketing campaigns, or lifecycle programs
  • Proven experience leading analytical teams
  • Expertise in campaign measurement and experimentation
  • Deep understanding of analytical tools and data ecosystems
  • Experience in financial services or large, matrixed organizations

Work Rights

Not specified

Tailored Resume

Cover Letter