Wood Mackenzie is the global leader in analytics and proprietary data across the energy and natural resources landscape
Job Summary
Wood Mackenzie is the global leader in analytics and proprietary data across the energy and natural resources landscape.
The Senior Specialist will provide actionable insights to drive marketing goals within specific verticals like Natural Resources or Power & Technology Infrastructure.
Candidates must be skilled in extracting data from CRM and MarTech tools while utilizing AI to maximize dataset potential.
Matching Summary
Wood Mackenzie is the global leader in analytics and proprietary data across the energy and natural resources landscape.
Skills & Requirements
Must-have
B2B Marketing Analytics experience
Salesforce Pardot GA4 proficiency
Power BI Tableau Looker dashboarding
Data storytelling and presentation skills
Campaign effectiveness analysis
A/B testing and predictive analysis
Nice-to-have
6Sense or Demandbase ABM tools
Proactive stakeholder management
Curious nature for business questions
Data governance best practices
Cross-functional collaboration skills
Key Requirements
Degree in Marketing, Business Analytics, or related field preferred
Demonstrated experience in a B2B Marketing Analytics role