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Haleon is seeking an experienced Emarketing Senior Brand Manager for their e-commerce initiatives, focusing on campaigns, content strategy, and performance optimization on platforms like Tmall and JD. The ideal candidate should have a strong background in e-commerce marketing, particularly in managing KOL livestreaming and data analytics, to drive brand growth and sales.
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Job Summary
In charge of E-commerce campaign and content, be accountable for in-site integrated campaign and content planning for each EC customers in monthly base and real-time optimization in daily base.
Work closely with marketing brand team & media, e-commerce sales, TP to define content strategy/calendar/roadmap tailored for leading e-commerce platforms, drive in-site conversion and maximize synergy.
Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day.
Matching Summary
Match Score: 75
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Haleon is seeking an experienced Emarketing Senior Brand Manager for their e-commerce initiatives, focusing on campaigns, content strategy, and performance optimization on platforms like Tmall and JD. The ideal candidate should have a strong background in e-commerce marketing, particularly in managing KOL livestreaming and data analytics, to drive brand growth and sales.
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Skills & Requirements
Must-have
E-commerce campaign and content planning
In-site integrated campaign planning
Real-time optimization
Tmall KOL livestreaming landscape
EC communication assets development
Always on content excellence
Nice-to-have
Deep human understanding and trusted science
Agile, performance-focused culture
Win as One strategy
Passion, curiosity, and learning agility
Key Requirements
Minimum 5 years working experience in EC or Marketing
In-depth EC knowledge including in-site IP campaign, KOL livestreaming
Successful EC campaign or projects experience on Tmall or JD
Good understanding of Digital & Ecommerce Traffic ecosystem