Senior Marketing Analyst, Salt Lake City, Ut

WGU

Salt Lake City, Utah, US
Base: $73,000.00 - $109,400.00; bonus/equity: elig...
Advanced proficiency in tableau for dashboard development
Experience with labor market intelligence tools like lightcast
Strong background in regression and predictive modeling
The Senior Marketing Analyst translates complex marketing, enrollment, and student data into actionable insights that drive measurable growth for the university

Job Summary

  • The Senior Marketing Analyst translates complex marketing, enrollment, and student data into actionable insights that drive measurable growth for the university.
  • This role partners cross-functionally to improve applicant conversion, marketing effectiveness, and website experience while operating with limited oversight.
  • The position offers a comprehensive benefits package including medical, dental, vision, retirement savings, and flexible paid time off with no accrual needed.

Matching Summary

The Senior Marketing Analyst translates complex marketing, enrollment, and student data into actionable insights that drive measurable growth for the university.

Salary

Base: $73,000.00 - $109,400.00; Bonus/Equity: Eligible for bonuses; Benefits: Medical, dental, vision, 401k, PTO, tuition discount

Skills & Requirements

Must-have

  • Advanced proficiency in Tableau for dashboard development
  • Experience with labor market intelligence tools like Lightcast
  • Strong background in regression and predictive modeling
  • Expertise in SQL for querying enterprise datasets
  • Proven ability to influence senior leadership stakeholders

Nice-to-have

  • Familiarity with Adobe Analytics and Audience Manager
  • Experience with Python or R for advanced analytics
  • Knowledge of SEO/SEM performance analysis concepts
  • Ability to mentor analysts and build team capability
  • Understanding of project management methodologies

Key Requirements

  • 5+ years of progressive analytics experience
  • 2+ years supporting marketing strategy with quantitative analysis
  • Bachelor's degree in analytics, statistics, economics, or related field
  • Experience building executive-facing dashboards and reporting

Work Rights

Not specified

Tailored Resume

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