Personalization And Optimization Specialist

Ciena Corporation

Base: $57,800 - $92,300 cad; bonus/equity: discret...
Hybrid
3+ years experience with adobe target
Proficiency in adobe target activity creation
Strong a/b and multivariate testing knowledge
Ciena Corporation is seeking a Personalization and Optimization Specialist to join their Digital Marketing team. The role focuses on creating personalized digital experiences using tools like Adobe Target and Marketo Engage, requiring strong analytical skills and experience in web optimization

Job Summary

  • Join Ciena's Digital Marketing team to create personalized and impactful digital experiences across multiple touchpoints.
  • The role involves designing, building, and launching personalized campaigns using Adobe Target and Marketo Engage while analyzing user behavior for actionable insights.
  • Ciena offers a comprehensive benefits package including medical, dental, vision, 401(K) matching, and an Employee Stock Purchase Program.

Matching Summary

Match Score: 85

Ciena Corporation is seeking a Personalization and Optimization Specialist to join their Digital Marketing team. The role focuses on creating personalized digital experiences using tools like Adobe Target and Marketo Engage, requiring strong analytical skills and experience in web optimization.

Salary

Base: $57,800 - $92,300 CAD; Bonus/Equity: Discretionary incentive bonus available for non-sales employees; Benefits: Medical, dental, vision, 401(K)/DCPP matching, ESPP, EAP, paid holidays, sick leave, vacation time

Skills & Requirements

Must-have

  • 3+ years experience with Adobe Target
  • Proficiency in Adobe Target activity creation
  • Strong A/B and multivariate testing knowledge
  • Experience with campaign performance analysis
  • Bachelor's degree in Marketing or related field

Nice-to-have

  • Familiarity with Adobe Analytics and Experience Manager
  • Experience with Power BI for data visualization
  • Knowledge of emerging personalization technologies
  • Background in telecommunications industry
  • Experience developing testing frameworks

Key Requirements

  • Minimum 3 years experience with Adobe Target
  • Bachelor's degree in Marketing or related field
  • Strong analytical skills for data-driven decision making

Work Rights

Not specified

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