Product Marketing Lead, Nonprofits

GoFundMe

San Francisco, CA, United States
Base: $155,500 - $233,500; bonus/equity: equity in...
On-site
6-10 years b2b product marketing experience
Lead end-to-end go-to-market strategy
Drive cross-functional alignment across teams
GoFundMe is seeking a customer-obsessed Lead Product Marketing Manager to shape the product experience and drive adoption for their nonprofit platform

Job Summary

  • GoFundMe is seeking a customer-obsessed Lead Product Marketing Manager to shape the product experience and drive adoption for their nonprofit platform.
  • The role involves leading end-to-end go-to-market strategies for Direct Giving while partnering with Product, Sales, and Customer Success teams.
  • Candidates will benefit from a mission-driven environment offering competitive pay, comprehensive healthcare, and generous parental leave policies.

Matching Summary

GoFundMe is seeking a customer-obsessed Lead Product Marketing Manager to shape the product experience and drive adoption for their nonprofit platform.

Salary

Base: $155,500 - $233,500; Bonus/Equity: Equity included; Benefits: Comprehensive healthcare, financial assistance, parental leave

Skills & Requirements

Must-have

  • 6-10 years B2B Product Marketing experience
  • Lead end-to-end go-to-market strategy
  • Drive cross-functional alignment across teams
  • Define positioning and messaging for nonprofits
  • Translate insights into actionable GTM recommendations

Nice-to-have

  • Experience with nonprofit or mission-driven audiences
  • Familiarity with ClickUp, Figma, Salesforce, Amplitude
  • Comfortable navigating ambiguity in fast-paced environments
  • Executive-level communication and presentation skills
  • Experience with competitive intelligence platforms like Crayon

Key Requirements

  • 6-10 years of B2B Product Marketing experience
  • SaaS or hybrid PLG + sales-led environment experience
  • Proven success leading complex product launches
  • Strong analytical and data-driven decision-making skills
  • Located in San Francisco Bay Area with 2-3x weekly office requirement

Work Rights

Not specified

Tailored Resume

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