Senior Meta Ads Specialist

Groupon

Madrid, Spain
On-site
Meta dynamic product ads management
Catalog feed structure optimization
Ai workflow implementation in marketing
Groupon is seeking a Senior Meta Ads Specialist in Madrid, Spain, who will manage Meta Dynamic Product Ads (DPA) to enhance customer acquisition and optimize campaign performance. The ideal candidate will have a strong background in catalog management, creative testing, and integrating AI into advertising workflows

Job Summary

  • The role involves owning Meta Dynamic Product Ads across a complex deal catalog to drive acquisition while maintaining profitability.
  • Candidates are expected to integrate AI into daily workflows for analysis, creative generation, and automated campaign builds.
  • Success is defined by mapping the account within 30 days, running independent prospecting tests by day 60, and owning the strategy by day 90.

Matching Summary

Match Score: 85

Groupon is seeking a Senior Meta Ads Specialist in Madrid, Spain, who will manage Meta Dynamic Product Ads (DPA) to enhance customer acquisition and optimize campaign performance. The ideal candidate will have a strong background in catalog management, creative testing, and integrating AI into advertising workflows.

Skills & Requirements

Must-have

  • Meta Dynamic Product Ads management
  • Catalog feed structure optimization
  • AI workflow implementation in marketing
  • Creative testing framework execution
  • Budget allocation under ROAS constraints

Nice-to-have

  • Speed over comfort work style
  • Extreme ownership of performance
  • Margin contribution focus
  • Cross-functional collaboration with engineering

Key Requirements

  • Demonstrable experience structuring catalog campaigns for short-lifecycle inventory
  • Proven ability to diagnose campaign performance issues using data
  • Experience managing significant scale budgets with hard ROAS constraints

Work Rights

Not specified

Tailored Resume

Cover Letter