Retail & Cardlock Marketing Lead

World Kinect

Remote, United States
Fully remote
3-5+ years marketing experience
Hyperlocal social media campaigns
Gasbuddy and upside platform management
World Kinect is seeking a Retail & Cardlock Marketing Lead to enhance local brand presence and drive consumer engagement across various store geographies in the U.S. This fully remote position requires a blend of digital marketing expertise and localized field marketing experience

Job Summary

  • This role blends hands-on digital execution, localized field marketing, and data-driven experimentation to drive consumer traffic.
  • The successful candidate will partner with commercial teams to create tailored marketing plans for diverse store geographies from urban corridors to rural highway stops.
  • Key success metrics include increased site-level fuel volume, store traffic growth, and the establishment of strong community presence around each location.

Matching Summary

Match Score: 85

World Kinect is seeking a Retail & Cardlock Marketing Lead to enhance local brand presence and drive consumer engagement across various store geographies in the U.S. This fully remote position requires a blend of digital marketing expertise and localized field marketing experience.

Skills & Requirements

Must-have

  • 3-5+ years marketing experience
  • Hyperlocal social media campaigns
  • GasBuddy and Upside platform management
  • Multi-channel campaign development
  • Data-driven performance optimization

Nice-to-have

  • Convenience store or fuel retailer background
  • Facebook Ads Manager audience building
  • Local SEO and Google Business Profile expertise
  • Geo-targeting tools like Waze and geofencing
  • Event planning or experiential marketing skills

Key Requirements

  • 3-5+ years of marketing experience
  • Experience with GasBuddy and Upside platforms
  • Comfortable with domestic travel in central US

Work Rights

Not specified

Tailored Resume

Cover Letter