Senior Director, Hcp Marketing (transplant Nephrology)

Biogen

Cambridge, MA, United States
Base: $234,000.00-$322,000.00; bonus/equity: short...
On-site
Hcp activation and educational strategies
Branded and unbranded strategies
Customer experience
Biogen is seeking a Senior Director of HCP Marketing for Transplant Nephrology to lead innovative marketing strategies within the US Nephrology Franchise, focusing on upcoming product launches. The ideal candidate will have extensive experience in healthcare professional marketing, particularly in rare or complex therapeutic areas, and will play a crucial role in educating and activating healthcare providers

Job Summary

  • Lead the development and execution of U.S. branded and unbranded strategies/plans to educate, activate and support customers treating Antibody-Mediated Rejection (AMR) and Micro-Vasculature Inflammation (MVI).
  • Serve as U.S. HCP-lead to develop clear HCP strategy, design creative campaigns, develop messaging and coordinate a customer experience that meets HCP practices/systems where they are, while overcoming barriers to treatment.
  • Deliver a marketing plan that proactively grows product adoption and shapes the market, considering education, scientific exchange, relationship building, evidence generation, and broader engagement with the HCP ecosystem.

Matching Summary

Match Score: 85

Biogen is seeking a Senior Director of HCP Marketing for Transplant Nephrology to lead innovative marketing strategies within the US Nephrology Franchise, focusing on upcoming product launches. The ideal candidate will have extensive experience in healthcare professional marketing, particularly in rare or complex therapeutic areas, and will play a crucial role in educating and activating healthcare providers.

Salary

Base: $234,000.00-$322,000.00; Bonus/Equity: short term and long-term incentives, including cash bonus and equity incentive opportunities; Benefits: full and highly competitive range of benefits

Skills & Requirements

Must-have

  • HCP activation and educational strategies
  • branded and unbranded strategies
  • customer experience
  • omnichannel media campaigns
  • assess competition and identify opportunities

Nice-to-have

  • deep understanding of rare/complex conditions
  • experience with infused/buy & bill products
  • learning from underdeveloped markets
  • field/customer-facing experience

Key Requirements

  • Bachelor’s degree required
  • 12+ years of commercial experience
  • 8+ years of marketing or marketing adjacent experience
  • launch experience
  • familiarity with US promotional regulatory guidelines
  • experience in complex/under-developed therapeutic areas
  • experience in designing and driving omnichannel media campaigns
  • strong leadership skills
  • ability to perform in fast paced environments
  • ability to influence without authority
  • strong project and vendor management track record
  • experience leading and developing direct and matrixed teams
  • Ability to travel up to 25%

Work Rights

Not specified

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