Market Research And Marketing Insights Specialist

The Ohio State University

Columbus, OH, US
Base: $75,000 - $98,900 annually; bonus/equity: no...
Bachelor's degree in marketing or related field
4 years experience in market research or analytics
Ability to analyze quantitative and qualitative data
The Market Research & Marketing Insights Specialist plays a critical role in understanding audiences, markets, and competitive landscapes to support college priorities

Job Summary

  • The Market Research & Marketing Insights Specialist plays a critical role in understanding audiences, markets, and competitive landscapes to support college priorities.
  • This position integrates robust market research with clear planning outputs including audience segmentation, target identification, and data-driven recommendations.
  • Ohio State provides access to a depth and breadth of opportunities and resources starting your first day with a comprehensive benefits package.

Matching Summary

The Market Research & Marketing Insights Specialist plays a critical role in understanding audiences, markets, and competitive landscapes to support college priorities.

Salary

Base: $75,000 - $98,900 annually; Bonus/Equity: Not specified; Benefits: Comprehensive benefits package included

Skills & Requirements

Must-have

  • Bachelor's degree in marketing or related field
  • 4 years experience in market research or analytics
  • Ability to analyze quantitative and qualitative data

Nice-to-have

  • Experience with higher education enrollment trends
  • Familiarity with Google Analytics GA4 and CRM tools
  • Strong presentation skills for non-technical audiences

Key Requirements

  • Bachelor's degree required
  • 4 years of relevant professional experience
  • Resume and cover letter required with employment dates

Work Rights

Not specified

Tailored Resume

Cover Letter