产品市场经理

Carl Zeiss Pty Ltd

Guangzhou, China
Product strategy and lifecycle management
Market insight and positioning
Product planning and lifecycle management
Develop and execute product strategy and lifecycle management, including market insight, positioning, and product planning

Job Summary

  • Develop and execute product strategy and lifecycle management, including market insight, positioning, and product planning.
  • Drive product launch and marketing promotion through integrated marketing communications, content development, and digital marketing.
  • Empower sales and channel management through training, key account support, and establishing a market feedback loop.

Matching Summary

Develop and execute product strategy and lifecycle management, including market insight, positioning, and product planning.

Skills & Requirements

Must-have

  • product strategy and lifecycle management
  • market insight and positioning
  • product planning and lifecycle management
  • cross-departmental collaboration
  • integrated marketing communications
  • marketing material and tool development
  • digital marketing and brand building
  • sales team enablement
  • key account support
  • market feedback loop

Nice-to-have

  • deep understanding of myopia control market
  • competitive analysis and differentiation
  • educational marketing to consumers
  • building KOL relationships

Key Requirements

  • Experience in product marketing
  • Experience in market analysis
  • Experience in cross-functional collaboration
  • Experience in marketing campaign execution
  • Experience in sales enablement

Work Rights

Not specified

Tailored Resume

Cover Letter