Coca-Cola HBC AG is seeking a Senior Director of Integrated Marketing Experiences (IMX) in Berlin, Germany, to lead marketing strategies that drive brand growth and engagement across their portfolio. The role requires extensive experience in media strategy and leadership, focusing on optimizing consumer connections and managing a team of IMX specialists
Job Summary
The Senior Director, Integrated Marketing Experiences (IMX) GERMANY leads the Media, Partnerships, Design, deployment, and optimization of end-to-end consumer connections across the Coca-Cola Company’s total portfolio in Germany.
This role elevates marketing excellence through full funnel orchestration, expert media investment, precision targeting, and continuous performance optimization.
Lead, coach, and develop a team of IMX managers and specialists, building deep capability in media, content, digital performance, measurement, and emerging platforms.
Matching Summary
Match Score: 85
Coca-Cola HBC AG is seeking a Senior Director of Integrated Marketing Experiences (IMX) in Berlin, Germany, to lead marketing strategies that drive brand growth and engagement across their portfolio. The role requires extensive experience in media strategy and leadership, focusing on optimizing consumer connections and managing a team of IMX specialists.
Skills & Requirements
Must-have
end-to-end consumer connections
full funnel orchestration
paid media investment strategy
cross-functional partnership
agency and external partner leadership
IMX execution and optimization
team of IMX specialists
Nice-to-have
cultural relevance
measurable business impact
precision targeting
continuous performance optimization
creative and operational discipline
agile ways of working
Key Requirements
10-15+ years in media, IMX, connections strategy, or integrated marketing leadership roles
German language essential
Bachelor’s degree in Marketing, Communications, Media, Business, or related field required