Lead the planning, execution, and strategy functions for Dentsu programmatic, driving revenue growth and building end-to-end campaign strategy
Job Summary
Lead the planning, execution, and strategy functions for Dentsu programmatic, driving revenue growth and building end-to-end campaign strategy.
Develop and own programmatic campaign strategy from understanding brand KPIs to building effective omni-channel plans, implementing advanced targeting strategies.
Build, lead, and mentor a programmatic team to ensure skills development and operational excellence, while staying updated on industry trends and innovations.
Matching Summary
Lead the planning, execution, and strategy functions for Dentsu programmatic, driving revenue growth and building end-to-end campaign strategy.
Skills & Requirements
Must-have
Programmatic campaign planning and execution
DV360, TTD, Amazon, Criteo, Xandr DSP
Client relationship management
Team leadership and mentoring
Programmatic pitches and RFPs
Nice-to-have
Industry trend awareness
Innovation in programmatic strategy
Cross-device and omni-channel expertise
Key Requirements
6-8 years of experience
5 years in an agency environment
Expertise in building PPT decks
Running client meetings independently
Familiarity with identity solutions and privacy regulations