Consumer Planning & Insights Manager

Diageo PLC

Budapest, Hungary
Hybrid
7+ years marketing/market research experience
Fmcg industry background required
Primary and secondary research methodology expertise
Diageo PLC is seeking a Consumer Planning & Insights Manager in Budapest to lead strategic planning initiatives that enhance consumer-centric decision-making. The role requires a highly experienced professional with a strong background in marketing and consumer research, particularly in the FMCG sector

Job Summary

  • This role involves shaping the future of Diageo by bringing sharp consumer-and-shopper-centric thinking to strategic decision-making.
  • The successful candidate will lead planning agendas, partner with brand teams on category strategy, and drive growth through data-driven insights.
  • Diageo offers an inclusive culture that celebrates diversity and supports flexible working arrangements to help employees manage their wellbeing.

Matching Summary

Match Score: 85

Diageo PLC is seeking a Consumer Planning & Insights Manager in Budapest to lead strategic planning initiatives that enhance consumer-centric decision-making. The role requires a highly experienced professional with a strong background in marketing and consumer research, particularly in the FMCG sector.

Skills & Requirements

Must-have

  • 7+ years Marketing/Market Research experience
  • FMCG industry background required
  • Primary and secondary research methodology expertise
  • Senior level influencing and communication skills
  • Data synthesis and insight generation capabilities

Nice-to-have

  • Experience in multicultural complex environments
  • Comfort working in areas of ambiguity
  • Creative mindset with commercial savvy
  • Passion for diversity and inclusive culture

Key Requirements

  • +7 years of Marketing or Consumer Research experience
  • Experience in FMCG sector (agency or client side)
  • Proven track record of senior-level influencing

Work Rights

Not specified

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