The role involves leading growth initiatives focused on customer acquisition, activation, retention, and re-engagement, as well as developing and evolving loyalty strategies
Job Summary
The role involves leading growth initiatives focused on customer acquisition, activation, retention, and re-engagement, as well as developing and evolving loyalty strategies.
Key responsibilities include analyzing customer data to identify growth opportunities, structuring A/B tests, and collaborating with product, marketing, CRM, and technology teams.
The company offers a comprehensive benefits package including variable compensation, health and dental assistance, meal vouchers, complementary pension, life insurance, and wellness programs.
Matching Summary
The role involves leading growth initiatives focused on customer acquisition, activation, retention, and re-engagement, as well as developing and evolving loyalty strategies.
Skills & Requirements
Must-have
Liderar iniciativas de growth
Desenvolver estratégias de loyalty
Analisar dados e comportamento de clientes
Estruturar e acompanhar testes A/B
Trabalhar com times de produto, marketing, CRM e tecnologia
Definir e acompanhar KPIs
Nice-to-have
Mentalidade de experimentação
Visão estratégica com execução hands-on
Cultura de horizontalidade
Pensar no cliente
Trabalhar em equipe
Key Requirements
Experiência com growth, CRM, loyalty ou marketing digital
Forte capacidade analítica e orientação a dados
Capacidade de transformar dados em insights acionáveis
Boa comunicação e influência para atuar com múltiplos stakeholders