Senior Manager, Digital & Ered - Asean & South Pacific Operating Unit
Coca-Cola HBC AG
Singapore, Singapore
Red/sfe strategy definition
Red tracking program design
Salesforce effectiveness improvement
Independently define and evolve the long-term RED/SFE ambition and execution framework, translating OU priorities into clear, actionable plans and tracking progress against market execution goals
Job Summary
Independently define and evolve the long-term RED/SFE ambition and execution framework, translating OU priorities into clear, actionable plans and tracking progress against market execution goals.
Leverage advanced analytics to identify execution excellence opportunities, boost salesforce effectiveness, and elevate customer satisfaction.
Advance digital tools and playbooks for better segmentation and outlet execution, in partnership with global C&CL and Digital Services, enabling higher field sales productivity and better NSR at lower cost-to-serve.
Matching Summary
Independently define and evolve the long-term RED/SFE ambition and execution framework, translating OU priorities into clear, actionable plans and tracking progress against market execution goals.
Skills & Requirements
Must-have
RED/SFE Strategy definition
RED tracking program design
Salesforce effectiveness improvement
Advanced analytics for insights
Commercial scorecard management
Digital tools for execution
Nice-to-have
Bottler experience is a plus
Growth mindset and continuous learning
Inclusive and agile culture
Cross-functional and cross-geography experience
Key Requirements
5-6 years of commercial leadership experience
Deep knowledge of salesforce routines, processes, and performance metrics
Strong strategic, analytical, and influencing skills
Capability to identify execution gaps and opportunities
Strong data interpretation skills
Experience working across functions and geographies