Marketing Manager, Social Media And Strategy

Wiley

Beijing, CN
Not specified; not specified; comprehensive benefi...
Not specified (assumed flexible based on job responsibilities).
5+ years social media marketing experience
Launch and manage wechat accounts
Launch and manage xiaohongshu accounts
Wiley is seeking a Marketing Manager for Social Media and Strategy in Beijing, responsible for developing and executing social media strategies for key publishing portfolios in China. The role requires a strong understanding of the local social media landscape and collaboration with various stakeholders to drive audience growth and engagement

Job Summary

  • This role requires leading social media strategy and execution for key publishing portfolios specifically within the Chinese market.
  • The successful candidate will establish new social partnerships and expand discipline-based communities to connect with authors and researchers.
  • Wiley offers a culture that obsesses over impact, challenges, and drives innovation while providing meeting-free Friday afternoons for professional development.

Matching Summary

Match Score: 85

Wiley is seeking a Marketing Manager for Social Media and Strategy in Beijing, responsible for developing and executing social media strategies for key publishing portfolios in China. The role requires a strong understanding of the local social media landscape and collaboration with various stakeholders to drive audience growth and engagement.

Salary

Not specified; Not specified; Comprehensive benefits package offered

Skills & Requirements

Must-have

  • 5+ years social media marketing experience
  • Launch and manage WeChat accounts
  • Launch and manage Xiaohongshu accounts
  • Fluent in English and Mandarin
  • Manage paid social media campaigns
  • Develop influencer partnership strategies

Nice-to-have

  • Master's degree in STEM field
  • Overseas study background
  • Experience in STM or education industry
  • Proficiency in market research techniques
  • Strong analytical problem-solving skills

Key Requirements

  • Master's degree (STEM preferred)
  • 5+ years of relevant experience
  • Fluent English and Mandarin proficiency
  • Experience with Chinese social platforms
  • Cross-functional stakeholder management

Work Rights

Not specified

Tailored Resume

Cover Letter