Gtm Product Marketing (b2b Physician Channel) - Part Time Contract

Sleepdoctor

Remote
Base: $100-150ph; bonus/equity: not specified; ben...
Remote
Gtm product marketing
Physician channel strategy
B2b healthcare marketing
Sleep Doctor is seeking a part-time contract Go-To-Market Product Marketer with healthcare experience to enhance their Home Sleep Testing Physician Program. The ideal candidate will have a strong background in B2B marketing and a strategic approach to healthcare, focusing on refining messaging, demand generation, and channel strategy

Job Summary

  • Sleep Doctor is seeking an experienced Go-To-Market Product Marketer to build a sophisticated, scalable B2B channel for their HST Physician Program.
  • Responsibilities include defining channel strategy, refining value propositions for medical practices, and leading the rollout of a pilot program.
  • The role requires a candidate with 5+ years in GTM Strategy or Product Marketing within the Healthcare or HealthTech space, capable of building sales infrastructure and defining KPIs.

Matching Summary

Match Score: 85

Sleep Doctor is seeking a part-time contract Go-To-Market Product Marketer with healthcare experience to enhance their Home Sleep Testing Physician Program. The ideal candidate will have a strong background in B2B marketing and a strategic approach to healthcare, focusing on refining messaging, demand generation, and channel strategy.

Salary

Base: $100-150/hr; Bonus/Equity: Not specified; Benefits: Not specified

Skills & Requirements

Must-have

  • GTM Product Marketing
  • Physician Channel Strategy
  • B2B Healthcare Marketing
  • Value Proposition Refinement
  • Demand Generation & Lead Conversion

Nice-to-have

  • Clinical sleep care experience
  • Human First culture
  • Relentless Progress mindset
  • Stronger Together team dynamic

Key Requirements

  • 5+ years GTM Strategy/Product Marketing
  • Healthcare/HealthTech experience
  • Experience architecting physician-focused GTM programs
  • Ability to build templates, CRM workflows, and talk tracks

Work Rights

Not specified

Tailored Resume

Cover Letter