Marketing Analytics Specialist

R.R. Donnelley & Sons

Warrenville, IL, United States
Base: $64,000 to $98,400 / year; bonus/equity: pyr...
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Marketing mix modeling (mmm) experience
Data visualization tools like tableau or power bi
Strong presentation and communication skills
** R.R. Donnelley & Sons is seeking a Marketing Analytics Specialist to support their marketing analytics efforts, particularly in Marketing Mix Modeling (MMM) and the development of new analytics solutions. The role involves collaborating with various teams to derive insights that inform strategic marketing decisions, with a focus on optimizing media spend and campaign effectiveness. **

Job Summary

  • This role supports revenue growth and innovation through Marketing Mix Modeling efforts and new analytics solutions.
  • The ideal candidate will develop custom MMM models, extract key insights, and tie predictions to post-campaign measurement for comprehensive storytelling.
  • RRD offers competitive salary, benefits including medical and dental coverage, and opportunities for career growth within a global organization.

Matching Summary

Match Score: 75

** R.R. Donnelley & Sons is seeking a Marketing Analytics Specialist to support their marketing analytics efforts, particularly in Marketing Mix Modeling (MMM) and the development of new analytics solutions. The role involves collaborating with various teams to derive insights that inform strategic marketing decisions, with a focus on optimizing media spend and campaign effectiveness. **

Salary

Base: $64,000 to $98,400 / year; Bonus/Equity: Participation in bonus, commission or incentive program possible; Benefits: Medical, dental, vision, 401(k) match, paid time off, parental leave

Skills & Requirements

Must-have

  • Marketing Mix Modeling (MMM) experience
  • Data visualization tools like Tableau or Power BI
  • Strong presentation and communication skills

Nice-to-have

  • Experience with pre and post-sale data integration
  • Ability to work in a fast-paced environment
  • Collaboration with cross-functional teams

Key Requirements

  • Bachelor's degree in a related field
  • 2+ years of experience in marketing analytics or media measurement
  • Understanding of basic statistics and marketing performance metrics

Work Rights

Not specified

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