As a Content Planning Director at adidas, you are accountable for defining the digital content strategy, story-telling framework, and integrated GTM planning for China
Job Summary
As a Content Planning Director at adidas, you are accountable for defining the digital content strategy, story-telling framework, and integrated GTM planning for China.
You lead a team responsible for determining “what to drive” and “how to tell the story” across digital channels.
Responsible for the planning, allocation, and tracking of the total digital marketing budget to ensure resources are efficiently invested in high-ROI content and communication initiatives.
Matching Summary
As a Content Planning Director at adidas, you are accountable for defining the digital content strategy, story-telling framework, and integrated GTM planning for China.